OCEAN CLEANUP SUNGLASSES CODE

The proceeds from this product will help fund our mission, and we hope they serve as another way to increase global awareness of the urgent need to remove plastic from our aquatic ecosystems,” he noted.Ī unique QR code that directly connects the user to background information about the product, the project and the specific place where the marine plastic pollution was removed will appear on each pair of glasses. “The partnership with Safilo proved crucial in transforming the plastic we removed from the ocean into useful, durable products: these beautiful sunglasses. Slat underscored how the collaboration with Safilo enables the creation of The Ocean Cleanup’s first product made from the trash collected in the Great Pacific Garbage Patch. 1, 2021, and the Fendi label beginning July 1 that same year. Safilo expects the exit of the Dior brand beginning Jan. In addition to its own brands Carrera, Polaroid, Smith and Safilo, the group produces and distributes eyewear for labels ranging from DB Eyewear by David Beckham, Missoni, Marc Jacobs and Moschino to Tommy Hilfiger, Under Armour and Levi’s. “One of Safilo’s undisputed strengths is the expertise built throughout more than 140 years to translate design into eyewear.” “The glasses are made entirely here in Italy,” Trocchia said proudly, underscoring the quality and design content of the final product. The sunglasses are made with injected plastic derived from the Great Pacific Garbage Patch, using an innovative upcycling process able to include types of plastic that have traditionally been more difficult to recycle, turning them into a high-quality and safe material.Įach pair of sunglasses is estimated to clean the equivalent of 24 football fields worth of the GPGP and, when every pair from the first batch is sold, that will equate to about 500,000 football fields of clean-up in the GPGP. He underscored the challenges The Ocean Cleanup faces in collecting the plastic and creating the compound. “At first it seemed like a mad idea, to collect such enormous quantities of material, but we started to work together and it’s important for our company to be a part of it,” continued the executive.

Trocchia said he was “fascinated” by this project, which was about 18 months in the making. The glasses are available exclusively on The Ocean Cleanup site at $199 and all proceeds will be reinvested in further removing waste from the Earth’s waters.

Ocean cleanup sunglasses